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Trader Joe's Hikes Price of 'Two-Buck Chuck'

Back-to-back years of bad crops impacted production costs.

After an 11-year run as perhaps the most drinkable cheap wine around, "Two Buck Chuck" fell victim to inflation this month.

The iconic Trader Joe's Shiraz and Cabernet Sauvignon wines are retailing for $2.49 in California stores, up 50 cents from the $1.99 price tag that made the wines famous.

Jokes abound, renaming the Charles Shaw line as "Inflation Chuck" and "Upchuck" (referencing the price, not the quality of the wine).

The winemaker, Bronco Wine Co., said poor grape crops affected costs. The company owns about 45,000 acres of vineyards, which had stablized grape production to some extent, the Santa Rosa Press Democrat reported.

The cheap wine had already increased in price in other states. California was the last to see prices rise.

Trader Joe's sold about 5 million cases of Charles Shaw last year.

Two-Buck Chuck fans, do you plan to stick with the brand and shell out a little more for your vino? Tell us in the comment section below.

Larry Smith January 27, 2013 at 04:21 PM
Two buck Chuck makes a very satisfying Chardonnay, equal in flavor and quality to those costing many times more. Still a great value!
Lary HULS January 27, 2013 at 06:29 PM
Impact is not a verb. The bad crops 'had an impact' on the production costs or affected them.
Smart guy January 28, 2013 at 03:11 AM
Thanks Lary Do you always spell your last name with all capital letters?

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